IN FASHION BRAND DEVELOPMENT, WE WERE TASKED TO CREATE OUR VERY OWN BRAND NAME, STORY AND CONCEPT AT WHICH PEONY WHISPER WAS BORN. PEONY WHISPER IS A SUSTAINABLE BRAND WHERE WE USE DEADSTOCK, SUSTAINABLE FABRICS, AND UNWANTED FABRICS TO CREATE OUR APPARELS. I WANTED TO EXPRESS HOW NATURE IS ALWAYS SURROUNDING US AND IS EARTH'S BEAUTY WHICH IS WHY WE HAVE TO TAKE GOOD CARE OF IT. PEONY WHISPER AIM TO DESIGN GARMENTS THAT ENABLES CUSTOMERS TO EMBODY NATURE WHEN THEY ARE WEARING OUR APPARELS. WE ALSO BELIEVE THAT 'EVERYONE IS UNIQUE IN THEIR OWN WAYS' WHICH IS WHY EVERY OF OUR GARMENTS ARE UNIQUELY DIFFERENT.
PEONY WHISPER
THE FLORAL CLOSET
POSTER & SOCIAL MEDIA CAMPAIGN
